Q:  If you had to have the last word on McLuhan, 
what would it be?

A:  How about if I put it this way: if I could speak to 
McLuhan in some heavenly situation, and I only had 
a minute to see him again, after I asked him how 
things are going of course, I think I would tell him 
that what he did when he was here was extremely 
significant, that it opened up new pathways to 
thinking about media, and that there are 
thousands of young people now, in both the 
academic world, and in the communications 
industry, who think differently about what they’re 
doing because he lived. So I’d say, “Thanks